Marketing

Social media has become a pervasive communication channel in all industries

 

Social media has become a pervasive communication channel in all industries and an influential new tool for marketers. Integrated into a marketing strategy, social media helps build a bridge between customer and firm, creating a direct line of communication unmatched in other channels. It has become clear that to encourage dialogue with current customers and engage prospective ones, having a solid social media presence is not only savvy marketing but a necessary strategy.

OBVOC can help clients to achieve their marketing goals by:

  • Detecting popular events or topics that consumers are interested in.
  • Exploring appropriate channels to communicate a key message to target audiences and prospects.
  • Identifying influencers which can help brands to communicate to targeted customers and prospects.
  • Evaluating campaign effectiveness.
  • Listening to competitors to obtain their marketing communication and activities.
  • Understanding customers’ needs to create effective campaigns and promotions.

 


Research & Development (R&D)

Brands can be assured of transparency with less bias

 

In traditional research, questionnaires, focus groups or interviews are designed to answer questions about products or services asked by the brands owner. Researchers always create a set of ideas and then transform it into a research methodology which is not extensive enough to cover all aspect of human needs.
     By using social media conversations, brands can be assured of transparency with less bias. Moreover, some of the conversations by consumers can help brands to unlock the hidden needs in consumers’ mind.

OBVOC collects, cleans, analyzes and presents data to make it more comprehensive, practical and insightful which can help clients by:

  • Developing new products or services to accurately respond to customers’ needs.
  • Improving weaknesses of products or services.
  • Analyzing and exploring trends in the future to prepare for the changing market.
  • Listening to feedbacks about both the customers and their competitors’ products or services.

 


Customer Relationship Management (CRM)

Social Media is not only a communication tool, but it is also an important listening tool

 

Social Media is not only a communication tool, but it is also an important listening tool. Social media is a definite two-way street and sometimes what you receive in return is even more important that what you put out there. Traditionally, when companies think of communications, visions of press releases, announcements and crisis management dance in their heads. Communication has mainly been used to control the situation, to get your story out before someone else does. This strategy has been and will remain an effective tactic. However, in today’s age, there’s a new angle that must be addressed. Social media has become an integral part of our lives, and now it’s a must for successful communication.

OBVOC can help clients to win their customers’ heart by:-

  • Obtaining negative feedback and quickly responding to customers before it goes viral.
  • Listening to customers and prospects’ enquiries to build a good reputation for their brand.
  • Providing reliable information with speed and accuracy to our clients in order for them to respond in timely manner to misunderstanding.

 


Public Relation (PR)

Social Media is not only a communication tool, but it is also an important listening tool

 

Social media has always been perceived as an amazing tool of free publicity that allows direct communication with the target audiences without any external filters such as media.

     Due to the fact that PR practitioners often face the challenge of dealing with positive as well as negative publicity, monitoring the company’s online activities can give the following benefits:

  • Tracking any crisis issues of brand or organization for timely response.
  • Listening to conversations that reveal misunderstanding by consumers about products, services or brands.